Optimizing Google My Business for Local SEO

Google My Business is the digital foundation of any local SEO (Search Engine Optimization) campaign. The increased visibility that Google has placed around Google Local listing results on mobile devices has meant that Google My Business (GMB) is essential for local SEO.

If you are searching from a mobile device you will notice in the photo below that ‘organic’ results are shown below the fold. The more prominent ‘local pack’ will receive 86% of the clicks according to Google --- with that being known, the on-page real estate presents huge opportunities for traffic.

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What are the most important things you can do to optimize your Google Local Listing?

I would suggest the following:

Having the same Name, Address, and Phone Number (NAP) information on your website is absolutely critical. 

 

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Make sure you are listed with all of the top listing directories. Vendesta has a great list of online directories 

Finally use these advanced tactics to improve local visibility.

It is of the utmost importance that you are using the CAN approach:

Consistency – having the same NAP data on directory sites and search engines. 

Accuracy – correcting your NAP data across the local ecosystem to make sure it’s consistent. Also, getting rid of duplicate listings which can harm your ranking because it confuses Google.

Number – having authoritative citations (listings) across as many cites as possible. There are over 50 sites where you can create a citation for your local business and many more vertical specific sites.

Stay consistent and methodical in your efforts and you will be rewarded with a site that outranks your competitors.

As always if you have any questions hit me up! I am always willing to help. Be sure to like the Blue Fish Facebook Page.

I post daily #snapstories that can be found here. See ya soon!



 

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