Articles

We have a lot to say about ExpressionEngine Development, Website Design, Front-end Code, Digital Marketing, and more. Read through our articles and contact us if you have questions about something specific

How to add a user to your Google Analytics Account

Blue Fish has written before on the benefits of Google Analytics. If you missed those articles you can read our Getting Started with Google Analytics & How to Remove Unwanted Traffic Sources from Google Analytics Reports articles. Being able to track the analytical data generated by this platform is priceless for marketers that know how to digest the information.

In this article we will discuss how to add users to your account in order to leverage the power of a team. You will want to give different levels of permission to different admins for different reasons. We will discuss how to do that as well.

Optimizing Google My Business for Local SEO

Google My Business is the digital foundation of any local SEO (Search Engine Optimization) campaign. The increased visibility that Google has placed around Google Local listing results on mobile devices has meant that Google My Business (GMB) is essential for local SEO.

If you are searching from a mobile device you will notice in the photo below that ‘organic’ results are shown below the fold. The more prominent ‘local pack’ will receive 86% of the clicks according to Google—- with that being known, the on-page real estate presents huge opportunities for traffic.

How to Keep Google Local SEO Rankings when you move locations

As a Local SEO Professional, the last thing I want to hear after working with a client to get their local business ranking, is that they are moving! In fact, it is the one thing that makes me cringe the most!

There are a ton of mistakes that can be made during this process. I’ve put together this step-by-step guide in the hope that you can avoid losing any of your traction.

Tips for Small Business on Facebook

Got a Facebook Page for your business? You better! The book of Faces is the largest social platform today! How about this for cool facts, the average person is said to open the Facebook App from a Mobile Device 17x’s per day! Sounds crazy.

So I tested it myself. In one day (disclaimer: social media is a part of my job) I opened the app 67 times. That’s an average of 2.79 times an hour for 24 hours When broken down like that is seems likely right?

Taking those staggering stats into account it seems Facebook is the spot to be for businesses. Facebook, when worked correctly, can be an extremely powerful tool.

10 Free Google Tools Every Business Owner Should Know

It goes without saying that if you own a business you should own a website. And if you own a website, the acronym SEO should definitely be on your radar.

SEO stands for Search Engine Optimization, and is the process of ranking your website within a search engine in an effort to get more traffic, and in turn sell more product or services. Whether you are an online entrepreneur or a brick and mortar store, everyone should at least have a basic understanding of what SEO is.

In this blog post, I will share 10 FREE tools that Google offers that can give you a leg up on your SEO Campaigns. The tools discussed here are not the popular ones like; Keyword Planner, Google Analytics, or the Search Console. Nope, none of them. Here we will talk about some not so well known tools that can give you a great advantage if used effectively.