Over the Years

We Listen. We Research.

Blue Fish's business has progressed over the years. We have worked with companies both large and small, from California to Switzerland. We have helped 1 person consulting firms, nationally recognized brands, non-profits, churches and government agencies, and we would love to help you.

We can Help

We Learn. We Create.

We are consultants that understand the creative side of business. If you want to increase traffic to your website. If you want to build trust with your audience. If you want to work with someone that understands the difficulties of positioning, we can help.

Results Driven

We Practice. We Coach.

We custom fit marketing strategies to the specific needs of your organization. We leverage our knowledge of business, sales, branding, application development, social media, website design, content strategy, search engine marketing (and more) to get the results you need.

Marcus Neto

Big Fish/Founder

Originally from Washington DC, Marcus graduated from James Madison University in 1996 and jumped into the booming DC tech scene. He started in sales, but moved into consulting and programming. Tired of spending 3+ hours in traffic everyday, Marcus and his family moved to Mobile in 2004. This allowed him to start Blue Fish in 2007.

Today's advertising world is highly technical and Marcus' two decades of experience in technology & business helps him when working with clients on strategy, execution, and what will ultimately get results. Marcus regularly speaks at events and has spoken at conferences both here in the US and abroad.

Marcus has experience in building websites, branding, photography & video production, social media management, SEO and more. He has been an ExpressionEngine user since 2007 and was the Product Evangelist for EllisLab from 2011-2012.

Varduhi Karapetyan


Varduhi is a Mobile native and went to University of South Alabama where she graduated with a degree in Fine Arts. When Varduhi started with Blue Fish she was already an accomplished graphic designer. She could craft anything from a new logo to fantastic sales pieces.

Since coming to Blue Fish she has really taken to website design and can design a custom website with the best of them. She understands User Interface and User Experience and can envision what it will take to meet the client’s needs.

Tad Ward

Lead Developer

Tad is our resident mountain man. Originally from West Virginia, he now calls Mobile home. He started as a front end developer when spacer gifs and tables based layouts were all the rage. He joined Blue Fish full time on January 1, 2014 and is affectionately known as Employee #1.

If you are looking for someone to forge an ExpressionEngine or Craft CMS website, Tad is the man. His depth of experience with ExpressionEngine started in 2008 and the principles he learned using EE have carried over to Craft.

Joshua Martin

Web Developer

Joshua is an identical twin and the rest of the Blue Fish team secretly thinks Joshua sends his brother in to work on random days just to mess with us. Joshua is an accomplished musician and composer. He has been known to break out his violin in an effort to tame the rest of his coworker animals in the office, but to date it has not worked.

Joshua is fairly new to programming. He got started because he was tired of not being able to understand what his brother was talking about so he asked Johnathan to put together a curriculum so that he could learn. 8 months later he was hired by Blue Fish.

Jared Budlong

Project Manager/Videographer

Marcus thought he was organized till he hired Jared. Jared pulls double duty for Blue Fish as our Project Manager and Videographer and takes the title from Marcus as most organized person at Blue Fish. He has been the silent partner on the Mobile Alabama Business Podcast for the last 3 years as the Audio Engineer.

Jared lives for helping clients weave a story that will share their heart for why they do what they do. His passion for video surpasses his love for Gantt charts but he is equally adept at both. If you engage with Blue Fish, you will have Jared to thank when your project launches on time.

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