Hey there Mr. or Ms. business owner! Are you tired of spending hours and hours of your precious time trying to get the word out about your business? Do your hands cramp from the AGONY of writing social media posts 8 times a day to stay relevant? Is your website drowning in the sea of online obscurity? Do ANY of these rhetorical questions mean ANYTHING to you!?
If so, you should maybe consider hiring a marketing agency.
OK, OK, look, this is totally an ad cleverly disguised as a website blog post. We are a marketing agency and definitely would not mind if you sent an email to email@example.com to ask about the many services we offer -- but hold on! I think that I can still tell you some valuable things about the benefits of offloading this stuff to another company (even if it's not us... I guess...)
So, what are some normal things you might do as a business owner to drum up awareness of your brand? Well, you might be more traditional, and print out flyers, hand out cards or gifts, or buy billboard space. Have you seen the prices on those things, by the way? Massive! Don't wanna buy into that? Well, you might spend your marketing budget online instead. Buying social media ads, google ads, or maybe making funny little videos like we like to do here at Blue Fish. But, no matter what your marketing plan is, what are you spending your time on? There's a lot of design work, copywriting, printing, and other stuff you have to do. And that doesn't take into account the strategizing, posting, boosting, and testing that are all standard practices in the marketing world. And all of that is tacked on to the, we're sure, incredibly busy schedule you already have.
If you're a big business, you might have your very own in-house department doing that stuff. And that rocks, good on you. But if you're not - maybe you're a team of only a few people - these things can build up quickly, and getting your brand out there will be a giant task that takes you away from the things you should REALLY be spending your time on, anyway. That is, of course: running your business.
It seems like a lot of businesses are reluctant to go the route of outsourcing for a few reasons. Primarily, business owners seem to be unaware of what a marketing agency could do for them - how they can help, and what kind of return-on-investment they can bring.
One big great thing about hiring on a marketing agency is the outsourcing of work. Companies like ours hire the best designers, developers, writers, videographers, and marketing professionals, all laser-focused on doing those things that can help your brand thrive, not to mention with a professional level of quality. But that's not even the greatest benefit to hiring one.
I'll be blunt. If nothing else, marketing agencies are helpful because they're qualified to tell you where your marketing budget should go. Think about it. Do you have a clear understanding of who your audience is, where they are, how they act, and what the best way of getting them to interact with you is? These are problems that any successful business needs to solve to get their brand out there, and that's what businesses like us do. We solve those problems and more.
I hope that gives you something to think about. And like I said earlier, we here at Blue Fish would love to help you out wherever we can. Just shoot us a message at firstname.lastname@example.org and let's chat. Thanks for reading!