This week we're going to take a look at Micro-Moments.
What’s up Fish Fans! My name is Marcus. You’re watching Marketing Madness, the Blue Fish vlog!
This is the third video we have done on Micro-Moments. It is that important that you understand it, so pay attention will you? As a primer for those who haven’t watched the previous videos, Micro-moments occur when people reflexively turn to a device — most often a smartphone — to act on a need to learn something, do something, discover something, watch something, or buy something. They are moments when decisions are made and preferences shaped.
We all have immediate access to information. With our phones acting as supercomputers in our pockets, we can find, learn, do, and buy whenever the need or whim strikes.
3 out of every four smartphone users are looking to search first when they have questions, need directions, or are looking for descriptions, reviews or price checking something. People are searching at the exact moment they need something and are looking for places that can meet their immediate need. In other words, when making these on-the-spot decisions, they are more loyal to their need than to any particular place.
The new norm is for us to be able to get products and services right away. Services like Amazon Prime, Uber, Netflix, and iTunes have all changed our behavior.
Mobile searches related to “same day shipping” have grown over 100% since 2015, as people are no longer willing to wait even a few days for their order. I know that when they announced the Amazon Distribution Center here in Mobile, I was a bit excited because it will likely mean same day shipping for those items that we have to order online.
This might be a bit of information overload. I bet you are wondering where to even start? Your consumers will vary significantly, but they will all expect the same thing: what they want, when they want it. And the brand that gives it to them WINS.
In fact, we have observed that 53% of visits are abandoned if a mobile site takes longer than 3 seconds to load. That stat still blows my mind.
Ultimately, that means that business owners must commit to the creation of incredible mobile experiences. The basics—like load time—can make or break you. Remember that “3 seconds” stat I mentioned earlier? Now consider this — the average mobile site takes almost 22 seconds to fully load. We've seen that for every one-second delay in site load time, conversions fall by 12%. To test your mobile site speed, go to Google and search for Pagespeed Insights and click on the first link. Google even provides immediate recommendations to make your mobile site load quicker.
Well, that’s a wrap for this week! I want to thank you for checking in. Make sure to hit that like button. And if you have any questions or comments leave them down below. If you want to talk about how Blue Fish can help you grow your business just send us a message and we’ll get the conversation started!