Many of our clients, friends, and business associates are overlooking LinkedIn. I know it is not as dynamic as Facebook, and can you believe they do not even offer stories like Instagram! However, LinkedIn is still a significant platform and should probably not be ignored. Your LinkedIn Profile serves as your digital resume, accessible to all.
Tip #1 Personal Profiles
We think many of you are missing the boat if you are not active on the LinkedIn Platform. You may even need to pay for the premium membership. With this access, you can see every user that looks at your profile. It is amazing how many people go and look you up after meeting them at a networking event. Knowing this profile view could potentially lead to a business relationship, wouldn't you want to put your best foot forward. Shoot for 100% completeness of your profile. Add new skills, achievements, and examples of your work. Publishing articles is a great way to establish credibility in your space.
Tip #2 Company profiles
Next, let’s ensure that you have created a page for your company. Take the same amount of time to fill in all the details and try to have your profile shooting for 100% completeness. Your Company Page should offer ample opportunities for prospective customers to learn more about your company, the people who work there and engage with relevant content.
Tip #3 Define your audience and goals
As with any marketing related objective, you should have clear-cut goals. Think about what your goals are going to be on this platform. Are you looking to make new connections and build relationships, generate new leads, raise brand awareness, or all of the above? Once you have this in mind, your goals will be easier to accomplish. Let’s say that your company manages social media accounts. A great way to establish credibility is to create conversations around successes you’ve seen or experienced. People are always looking for tips, tricks, or hacks. This is a great place to share them.
Tip #4 Optimize your company page for search
An effective company page has an audience. Whether folks are searching on LinkedIn or not, a well-optimized page can help gain visibility. Your company pages are designed to be SEO friendly. Make sure to hit on the following points:
Insert keywords into your description, link to your company page, and share relevant content.
Tip #5 Add company page followers
When platform users follow your company page, your updates appear directly in their LinkedIn feed. So the idea, like other platforms is to have a good following so that your reach is extended. Here are some tips for adding followers:
Start with your employees. They are your biggest advocates. Make sure they follow your pages and share your updates and content. Ask them to like, comment, and tag on any posts made to the company page.
Next, promote your page offsite with your email signatures, newsletters, and blog posts. Anywhere you put out content, add a link to your LinkedIn profile.
Tip #6 Publish engaging content
LinkedIn loves when people publish original and engaging long form content. Think about the knowledge you own that your targeted prospect would find valuable. This is where relationships can be formed. While it can be tempting to push your product or offering on these platforms, don’t.
Tip #7 Consider Promoting your best content
When you create and publish an update that is getting a good response, that usually means the market is finding your content valuable. A good tactic here is to promote this post. If your current followers find this material useful, chances are this is an excellent time to capture more of the market, being it highly likely that others will engage as well.
Well, that’s a wrap for this week! I want to thank you for checking in. Make sure to hit that like button. And if you have any questions or comments leave them down below. If you want to talk about how Blue Fish can help you grow your business just send us a message and we’ll get the conversation started!
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