This week we are going to cover an excellent example of follow up by a small business.

What’s up Fish Fans! My name is Marcus. You’re watching Marketing Madness, the Blue Fish vlog!

A few weeks ago I saw an ad on Facebook for a Candlelight Yin and Yoga Nidra class. For those of you not familiar with those terms, Candlelight Yin is basically an hour of holding stretching yoga poses, and Yoga Nidra is a guided meditation. The class was free. I had nothing to do. I like yoga. And I knew I needed to chill out so the guided meditation was sorely needed. So I went.

The class was being held at Sterling hot yoga here in Mobile. Note that they are not currently, nor have they been clients of Blue Fish in the past. So this is an unbiased example and review. When you go you have to give them some basic information to take the class. Name, Phone Number, Email Address, and Physical Address. The class was excellent. Afterwards I felt like I had had an hour long massage. I was totally relaxed and felt a million times better.

A few days after the class I received an email from them thanking me for coming in. Every couple of days for a week or two I would receive an email from them with information about their classes, prices, offers, etc. And about 3-4 days after attending the class I also received a handwritten note from the owner thanking me for coming in and asking me

I will be honest that this sequence made me question what we do here at Blue Fish. What is our follow-up. How do we stay in touch with folks after we have had an initial call. What are some things we can put in place that will make people engage with us, or at least let them know we value that they considered us.

So let me flip this on you. What does your follow up look like? Are you using a CRM tool that allows you to set up a series of events that happen when you make initial contact with a prospect? Do you send a handwritten letter? Do you send a promotional product? Do you have a series of emails that goes out giving additional information about the product or service the individual was inquiring about? Take inventory and see if there are some improvements that you can make that might increase your chances at winning new business.

Well, that’s a wrap for this week! I want to thank you for checking in. Make sure to hit that like button. And if you have any questions or comments leave them down below. If you want to talk about how Blue Fish can help you grow your business just send us a message and we’ll get the conversation started!