This week we are going to cover getting marketing results fast.
What’s up Fish Fans! My name is Marcus. You’re watching Marketing Madness, the Blue Fish vlog!
Marketing is a long-term commitment. It involves repeatedly keeping your business in front of your target market over an extended period of time. If you’re serious about gaining real results, it’s wise to think of your marketing investment in terms of years rather than months, but we understand your boss is on standby and needing answers now! If I tell you some immediate result answers, you have to promise you’ll still measure your long-term goals and strive for a steady marketing budget.
Here are 5 things you can do to get FAST(er) marketing results:
1) Start blogging
We believe that blogging should be a staple in your marketing efforts. Every additional page that you have on your website is going to be a chance for you to have additional keywords, meta tags, title tags, and h1 or h2 tags. All of those go towards Google ranking you higher and helping your site’s SEO. Writing good, creative, and unique content will help you rank for long tail keywords. Strive for a frequency of one to two times a week and make sure to share your blog content with your social media followers.
2) Share educational content with relevant LinkedIn Groups.
LinkedIn loves when people publish original and engaging long form content. Think about the knowledge you own that your targeted prospect would find valuable. This is where relationships can be formed. When you create and publish an update that is getting a good response, that usually means the market is finding your content valuable. A good tactic here is to promote this post. If your current followers find this material useful, chances are this is an excellent time to capture more of the market, being it highly likely that others will engage as well.
3) Invest in a Social Media Ad Campaign
80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. Most users check their Facebook page multiple times per day. Regardless of who your customers are, they are using Facebook. And, they use it daily. Facebook advertising is fast and drives immediate results because you start reaching thousands of people today. Facebook advertising can also track your traffic and answer marketing questions you have about your audience.
4) Build a Free Tool
We feel like this one hits close to home. A few years ago, we created a website for our city called MobileAL.com. This free resource reaches thousands of people in our area and is a huge way we get to share our capabilities and get our name to the people in our area. We help them, they see us!
5) Create Social Media Visual Content
Did you know that on Facebook, photos generate 53% more likes than the average post? And that videos are shared 12X more than links and text posts combined? With hundreds of social posts flooding your customers every day, you need visual content to help you pop and stand out from the rest of the noise.
Well, that’s a wrap for this week! I want to thank you for checking in. Make sure to hit that like button. And if you have any questions or comments leave them down below. If you want to talk about how Blue Fish can help you grow your business just send us a message and we’ll get the conversation started!