This week we are going to cover Branding.
What’s up Fish Fans! My name is Marcus. You’re watching Marketing Madness, the Blue Fish vlog!
Your brand is your voice to the world as a business. If you were to ask most people what “branding” means they would point to a company’s logo. But each and every aspect of your business, from the business card you hand out at networking events, to the invoices you send to clients, are all part of your “brand.” Seth Godin says, "A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another."
That’s pretty powerful stuff. And for those of you who do not know who Seth Godin is… He is one of the greatest marketing minds of our time. He has written books like Permission Marketing, Tribes, and Small is the New Big. Make sure to look him up, watch his videos, and read his books.
Here at Blue Fish, we feel there are many elements of a brand’s identity. Your logo, packaging, typography, and personality all represent a brand, along with customer service, price, product quality, and corporate responsibility. A brand is also intangible. It is emotional, visual, historical, and human. It’s an experience that separates different products and services in a world where quality is often comparable or the same. So let’s explore what goes into creating a brand on a high level.
First, you want your brand to have a clear purpose and positioning. Understand your goals and the position you want to take. Your brand’s purpose is the big reason for your existence. Brand positioning is the distinguishing aspects of who your product or service is for, and why you're a better option than competitors. Understanding these points will help inform your strategy as you design a logo, select a typeface, color palette, and so on. Brand should come first, then followed by the design assets that match, complement and enhance your brand.
One last thing, if you need help with any of this, our team excels in this space. We can help you to develop a brand that will stand out, speak with the proper voice, and help you reach your goals in the marketplace.
Well, that’s a wrap for this week! I want to thank you for checking in. Make sure to hit that like button. And if you have any questions or comments leave them down below. If you want to talk about how Blue Fish can help you grow your business just send us a message and we’ll get the conversation started!