This week we are going to dive into the benefits of blogging.

What’s up Fish Fans! My name is Marcus. You’re watching Marketing Madness, the Blue Fish vlog!

We’ve been hearing that people think blogging is a lost art. That with so much social media and the various outlets where you can put out content people wonder if there is any real value to blogging. We would like to use this video to make the case for blogging. We believe it should be a staple in your marketing efforts.

The number one reason why you should blog is so that you can communicate your personality with the people that are reading it. Through reading your posts, they start to get a feel for who you are, how you operate, and how you think… And that's a good thing! You want to work with people that know your personality and accept you for who you are. Warts and all...

Another reason that you want to blog is to educate. When you educate you become an authority on the topic. By blogging and teaching others, it shows just how in-depth an understanding you have of a particular topic or subject. It puts prospects at ease.

The third reason to blog is SEO. Every additional page that you have on your website is going to be a chance for you to have additional keywords, meta tags, title tags, and h1 or h2 tags. All of those go towards Google ranking you higher. Writing good, creative, and unique content will help you rank for long tail keywords.

So it's really important that you write those articles!

I want to put a bug in your ear and discuss whether you should be blogging or vlogging? Well surprise, I think you should being doing both. If we did not believe in video we would not invest the time and energy into doing Marketing Madness as a weekly vlog. We have found that video does really well on Facebook and YouTube. And vlogging works really well on your website especially if you have the video transcribed so that the text appears along with the video. This means that you also get the push from Google that we mentioned earlier.

Your content marketing strategy should be well rounded. People consume content differently. In previous episodes we’ve talked about how different platforms have different cultures. Some people prefer to read and digest consumable blog post, some people like video. We do both because it fits in with our content distribution strategy.

Tip of the week is to put some type of unique piece of content out every week. Again, it leverages you as an authority. If you couldn’t guess, teaching is a passion of mine and sharing my knowledge of what I’ve been able to gain in this industry is extremely important to me. It is part of my legacy.

I’d just like to encourage you with one last thought. For those of you out there that are thinking “Well, I really don't have anything to share…” The truth is you do. Sometimes you might just need to research your topic a little bit more before you actually push it out to your audience. The cool thing about blogging is that as you're going through that process you're teaching yourself.

Well, that’s a wrap for this week! I want to thank you for checking in. Make sure to hit that like button. And if you have any questions or comments leave them down below. If you want to talk about how Blue Fish can help you grow your business just send us a message and we’ll get the conversation started!