Guests can be found in a number of ways. You can ask industry friends, business partners, or even people outside your circle through social media. Seriously, just give it a try! People love to talk about themselves, and to be given a platform to do that is very nice. A way I’ve found success is on podcasting Facebook groups, such as “I’ll Guest For That Podcast” which are specifically to help you find guests for your show. You may even consider being a guest on someone else’s show. It’s customary to allow guests to “plug,” or advertise their own shows and/or businesses when they guest on someone else’s, so it’s really the same kind of benefit.

Some more tips: Remember that what you’re doing is content marketing. Push the links to your podcast, wherever it is, everywhere you can, and engage with your listeners as much as possible. It’s always a challenge to get and maintain listeners in the first place, and a bigger challenge to get them to talk to you. Ask them questions, respond to comments, maybe even address them in an episode of your show. Remember: it’s a conversation.

Now, there are some fairly technical aspects to podcasting I didn’t go into. Producing and editing are wide subjects; much too deep to explore in a post like this. Just bear in mind that you want to be loud enough to be heard, so always preview how you sound before you do the “official” recording. You’ll also want to pick out a hosting service for your podcast. There’s plenty to choose from, and many of the best ones will do a lot of things for you, including submitting to iTunes and other various podcasting platforms. Ones I recommend are Libsyn, Podbean, and my personal favorite, Buzzsprout.

To end off, consider listening to a podcast we produce right here at Blue Fish: The Mobile AL Business Podcast, which can be found on or anywhere you can find podcasts. Thanks for reading!