After agonizing over roadmaps and blogs and things that are mostly in the future it was clear we needed to back up and regroup. We took a break, we designed a landing page and we put together office furniture. We hit social media (maybe a little too hard), decided that some things were nearly irrelevant and started thinking about newsletters and marketing plans. When the time came to go back over the wireframes for Show-EE, it was like the room let out a loud and dismissive fart noise.

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The issues we found were in the interactions that we didn't know we needed to think about. When it comes to our clients, we take the most amount of care possible to think through the design and user interaction - that's what companies like Athlon Media Group hire us to do and we're pretty confident in our abilities. They say it's the quiet ones you have to worry about and no one was talking. Here's the deal - Show-EE is a labor of love but with a second look we figured out that proximity was the problem. The obstructed vision comes when we think we understand the problem at hand. It becomes a problem when we think we know the issues because we're so close to them that we can smell the 1.6.8 install stinking up Arcustech's servers. Sometimes even we take for granted how infinitely enlightening something as simple as a workflow chart can be when planning a site. This is the care we take with every single client's work - I'd even say that this only scratches the surface of the level of detail we put into a project. But we took it for granted for ourselves. How important are our clients projects? Very. So important that sometimes the expectation of the level of care for their work supersedes our own.

Anyone else struggling with Cobbler's Children syndrome and the internal proximity fight?