Rhen: What’s up Fish Fans! This is Marcus, I’m Rhen, and you’re watching Marketing Madness: the Blue Fish weekly vlog! Our goal is to address common questions that business owners may have about marketing, advertising, sales and business in general.

Marcus: Yup and this week we are talking about following your passion. This is a big topic in today’s social society. But that fact of the matter is, people have been telling people to follow their passions forever.

Rhen: However, with the internet evolution people can turn passions like blogging and video gaming into reality. You can take just about anything and figure out a way to turn it into a living to support yourself and your family.

Marcus: Buuuuut. There is one important skill you’ll need in order to make this happen….

Cut to Rhen: Rhen: SALES (BIG SMILE/scream)

Marcus: That’s right Rhen, sales. Now there are some preconceived notions out there that sales is some sort of taboo or that it implies manipulating, pressuring, cajoling, you know: all the used car salesman stereotypes.

Rhen: But if you think of selling as explaining the logical benefits of a decision, then everyone, business owner or not --- needs sales skills. Sales skills will help you convey to others that an idea makes sense, help investors understand why your business is logical, or to convince employees to buy in to your concepts.

Marcus: The world as we know it today is what it is because of a sale. Literally and figuratively… how you might ask… Well we are glad you asked… When Christopher Columbus wanted to “sail” the ocean blue, he had to “sale” the king on the fact that his voyage would be lucrative for the crown. See, Columbus wasn't in what we would consider a traditional “sales” role but in order to “sail” he had to persuade the king.

Rhen: In essence, sales skills are communication skills. If you want to follow your passion and make money at it you’ll need to be able to effectively communicate your ideas so that they can be monetized. And trust us when we say, you’ll learn more about people and communication in sales than anywhere else. When following your passion you’ll need to win financing, bring in investors, line up distribution deals, and land customers. In the early stages of starting a company everything you do is going to involve sales in some way.

Marcus: Understanding sales, and the processes that come along with it, is a skill set that will serve you for life. It is incredibly important, no matter the industry or career you choose. Spending time polishing up on your sales and communication skills will put you ahead in life and those grandiose dreams of doing what you love everyday. So let's look at some of the things you’ll learn when polishing up on your sales skills:

Rhen: You’ll lean self-confidence

If you are learning to sell, you are going to be forced to be self confident. Or it’ll get beat into you. Selling is the perfect cure to shyness. You’ll be forced into situations that will put you in the spotlight, have to combat objections about your service or product, and speak to and/or in front of people that are senior to you. These are all situations that are going to force you to be confident. The more scary or intimidating the position or circumstance, the more confidence, self-assurance, and skills you will gain from the experience. Man, I can remember the first time I pitched my company to the CEO of a multimillion dollar company. HA it was comical. Now, 5 years later, I do this on the reg, with confidence and I enter the room as a consultant to these high-level execs, not as a subordinate. Because of experience, continued education, and determination, I easily own a room full of executives twice my senior.

Marcus: You’ll learn self-discipline.

Most americans and business owners alike struggle with self-discipline. Unfortunately we as humans are wired to take the path of least resistance. It is just how the brain has evolved over time. The drawback here is that the path of least resistance, over time, will get, or keep, you stuck in a dead end job, or worse standing in the soup line. In order to be super successful in sales you’ll need to learn to be disciplined. This will involve you creating processes that help you reach your targets. Through small disciplined processes you’ll be able to reach goals you never thought were possible. When you are running your own business, chasing your passion, or working on commission, your credo will be, “if it is to be, it’s all on me.” This means in order to achieve these goals your are going to have to take responsibility for what you want to accomplish. With enough discipline anything, and I mean anything, can be accomplished. Big dreams take massive action and determination, day in and day out. You are going to have to work 10x’s as hard as you think you will, and this will take massive amounts of discipline. But the rewards will be better than you ever imagined.

Rhen: You’ll learn to negotiate.

In order to get what you want out of your business, or life in general, you must learn to negotiate. This is more a mix of art and science. You need to understand human psychology here. People want what they want for a reason. By stepping into their shoes and understanding their position you’ll be able to better understand how to help them get it, over all helping you get what you want. Each and every job is going to involve negotiating, dealing with customers, vendors, and suppliers. In a sales situation you’ll learn to listen, evaluate variables, identify pain points, overcome objections and reach an agreement so that both parties involved leave the negotiation table better off.

Marcus: You’ll learn persistence.

In pursuit of your passion and chasing your dreams, you will hear the word NO each and everyday. It may come from loved ones telling you no, stay in your safe zone, do what you know, why risk so much… Or it may come from investors or business partners. Over time you’ll learn to accept “no” and view it more as a challenge than as an objection. Do not take no for an answer. Where there is a will, there is a way. You are going to need stubborn bullheadedness to reach for the stars. Take the word no as a grain of salt. If we stopped at no every time we heard it, we’d have been out of business years ago! Persistence is a muscle. The more you work it, the harder it gets.

Rhen: You’ll learn to close.

Asking for what you want is extremely difficult for most people. However, in order to close a sale, you must ask. If you have performed your job correctly this should be easy. Closing a sale is part art, part science. Getting others to agree with you and follow your direction is tough, however, when correctly approached this becomes simple and intuitive process. If you want to lead people, you must be able to close. If you want to obtain your dreams and follow your passion you must be able to close people on ideas.

Marcus: So if you are a would-be entrepreneur, sales is where I’d spend all my time. Sales is not a natural born ability. It is a skill. I repeat, sales is a skill. And the single most valuable skill that anyone can own. If you are watching this and you are struggling in business, in life, in anything I can trace it back to an inability to communicate your wants. Either to yourself or to others. Understand that nothing happens inside or outside of one’s self without selling. You will even need to sell yourself on any dreams you have before they will ever be achieved.

Rhen: If you want to get together and talk sales, I am happy to do so! If you are struggling with sales in your business, Blue Fish is the foremost leader in dialing in the sales needle and getting your business on track to help you accomplish your dreams. So let’s get together and talk business.

Rhen: That’s a wrap for this week Fish Fans. Thank you for your attention. If you have any questions or comments leave them down below. If you want to talk about how Blue Fish can help you dominate your market Call us!

Fin.