RHEN: What’s up Fish Fans! This is Marcus, I’m Rhen, and you’re watching Marketing Madness: the Blue Fish weekly vlog! Each episode, our aim is to bring you guys pure marketing value. During our day to day at Blue Fish, we find that our clients have questions, or don't understand certain things in the marketing and advertising space. So we do our best to address these common questions here.
MARCUS: From what we can see many of our clients, friends, and business associates are overlooking the LinkedIn Platform. No it is not as dynamic as Facebook, and you will not find filters like snapchat, and can you believe they do not even offer stories like Instagram… However, LinkedIn is still an important platform and should certainly not be ignored. Your LinkedIn Profile serves as your digital resume, accessible to all. So this week we thought that we’d share some tips for getting the most out of your profile. This week we will give you 8 tips for making the most out of LinkedIN
RHEN: Tip #1, Personal Profiles. Like Marcus said, we really think many of you are missing the boat by not being active within the LinkedIn Platform. I personally pay for the premium membership. With this access I am able to see each and every user that looks at my profile. It is amazing how many people go and look you up after meeting them out and about at a networking event or even just causally. Knowing this profile view could potentially lead to a business relationship, wouldn't you want to put your best foot forward. I know Marcus certainly likes to (b-roll of marcus putting his best foot forward in a dancing manner)
MARCUS: You may think, “Well, shouldn't I be focused on my company, and not on my employees profiles or my own?” In fact, you are your business and so are the people who work for you. Cumulatively together you all make your brand. Therefore, I think that it is important to have some continuity here. Ultimately people do business with people, which is why it is important that you and your employees have your own linkedin profiles properly set up, and optimized. When people search your brand you want the to come across something that will make you stick out in relation to others. It is the details that count here. Shoot for 100% completeness of your profile. Add new skills, achievements, and examples of your work. Publishing articles is a great way to establish credibility in your space.
RHEN: Tip #2, Company profiles. Next let’s ensure that you have created a page for your company. Take the same amount of time to fill in all the details and try to have your profile shooting for 100% completeness. Your Company Page should offer ample opportunities for prospective customers to learn more about your company, the people who work there, and engage with relevant content.
MARCUS: Tip #3, Define your audience and goals. As with any marketing related objective you should have clear cut goals. Think about what your goals are going to be on this platform. Are you looking to make new connections and build relationships, generate new leads, raise brand awareness, or all of the above? Once you have this in mind, your goals will be easier to accomplish. Let’s say that your company manages social media accounts. A great way to establish credibility is to create conversations around successes you’ve seen or experienced. People are always looking for tips, tricks, or hacks. This is a great place to share them. Providing value is a great way to establish klout.
RHEN: Tip #4, Optimize your company page for search. An effective company pages has an audience. Here we have tips on tips on tips to help you build an audience around your page. 1st optimize your page for search. Whether folks are searching on linkedin or not, a well optimized page can help gain visibility. Your company pages is designed to be seo friendly. Make sure to hit on the following points:
Insert keywords into your description. Link to your company page. Share relevant content
MARCUS: Tip #5, Add company page followers. When platform users follow your company page, your updates appear directly in their linkedin feed. So the idea, like other platforms is to have a good following so that your reach is extended as greatly as possible. Here are some tips for adding follower:
Start with your employees, they are your biggest advocates. Make sure they follow your pages and share your updates and content. Ask them to like, comment, and tag.
Invite others from outside your company. Promote your page with your email signatures, newsletters, and blog posts. Anywhere you put out content, add a link to your linkedin profile.
On your website, make sure that your linkedIn icon is properly working and linking to your page. Many more are missing the boat on this that you’d imagine.
RHEN: Tip #6, Publish engaging content. Now that we know our target audience on LinkedIn, let’s get to publishing original and engaging content. Think about knowledge you own that your targeted prospect would find valuable. This is where relationships can be formed. While is can be tempting to push your product or offering on these platforms, that really isn't the play. And this type of content underperforms that of valuable/useable content.
Naturally, you think to only promote and engage with only your content. However, the law of reciprocity is at play on all social networks. The more you engage with others content, the more they will engage with yours.
MARCUS: Tip #7, Use media rich content to increase engagement. It is a proven fact that our brains process images and video faster than text. It only makes sense to gear your postings accordingly once you understand this data. Cater to this, post your linked youtube video, images, and and presentations you have on this platform. This will drive up engagement substantially.
RHEN: Tip #8, Consider Promoting your best content. When you create and publish an update that is getting a good response, that usually means the market is finding your content valuable. A good tactic here is to promote this post. If your current followers find this content useful, chances are this is a good time to capture more of the market, being it highly likely that others will engage as well.
RHEN: That’s a wrap for this week Fish Fans. Thank you for your attention. If you have any questions or comments please hit us up in the comments or in a direct message.
MARCUS: If you are on Facebook give us a like and a share, tag someone that could benefit from this content. If you are watching on YouTube please subscribe to stay up to date on the latest and greatest from your pals at Blue Fish.