RHEN: What’s up Fish Fans! This is Marcus, I’m Rhen, and you’re watching Marketing Madness: the Blue Fish weekly vlog! Each episode, our aim is to bring you guys pure marketing value. During our day to day at Blue Fish, we find that our clients have questions, or don't understand certain things in the marketing and advertising space. So we do our best to address these common questions here.
MARCUS: This week we are going to debunk a few myths about video marketing, and hopefully encourage you to get started with video. By now hopefully you have heard that video marketing is the way to go. Video is the most relevant form of marketing today for most industries.
RHEN: It is great for attracting attention, and generating new leads. However, very few are leveraging this powerful tool.
MARCUS: For many small to medium businesses, the reluctance to adopt video comes in many forms. The most common: people think creating video is super expensive, cumbersome, and difficult to track.
RHEN: Video technology has come a long way over the past 5 years. In the past, you HAD to hire a video production crew and find a way to host your videos on your site. This is not the case anymore. With platforms like, Snapchat, Instagram and Facebook: video is built right into the functionality. These video enabled platforms empower business owners to create, share, and analyze metrics while requiring a fraction of the knowledge to get started. Blue Fish has gone all in on video marketing and it is paying off big time.
MARCUS: Video production used to cost tens of thousands of dollars per video just a few years ago. Now, this little device in my hand can do your entire video production, a task not feasible just a few years ago. Video doesn't always have to be expensive. Todays buyers and consumers appreciate authenticity over high end production value for a lot of content. Lower production quality can make your content feel real and applicable to your end consumer.
RHEN: Consumers are often craving authenticity, with that we are seeing an explosion in micro-influencer marketing and user generated content. Both strategies are relying on brand-loyal customers to create content on behalf of the brands. Nike is doing this really well right now with endorsements from athletes. Do not stress over video quality or camera settings. Just get out and start creating content for your demographics.
MARCUS: When your start creating your video content, do not stress over having a low production budget. If you have something valuable to say, people will pay attention. When we started marketing madness back in January we had zero budget. We just jumped in and got started. As time went on and we started to see some success we were able to up our production game.
RHEN: No matter what stage you are in, you’ll have something valuable to share. Social media platforms are disproportionately preferring video content. By creating more video content, you stay in front of people. This allows you to provide updates about your business or product.
MARCUS: If you think video is extremely cumbersome, reconsider after what we just discussed. When people think of producing video most imagine a huge set, lighting, multiple cameras, actors, scripts, storyboards and so on… This doesn't have to be the case. Today, most iPhone and Android cameras out-perform consumer video equipment put out in the last 5 years.
RHEN: With your phone, you can easily capture videos of yourself, your events, your office, and customers then post those videos to your social media pages with minimal effort.
MARCUS: Remember, not everything needs to be scripted. The more authentic the better in most cases. People can sense genuine content.
RHEN: People resonate with casually created content and you build trust using real, unscripted, tactics.
MARCUS: “But Rhen… Our industry doesn't need to use video…”
RHEN: “Bah-hum-bug” I say. Video is industry agnostic and the demand is being driven not by the business, but by the consumer and people that work within the business. Let’s look at some very interesting stats from around the web:
73% of all internet traffic was driven by video in 2016, and is projected to be 82% by 2021. - Cisco
55 percent of people watch videos online every day. - Invisia
500 million hours of video are watched every day on YouTube alone. - Buffer
Another interesting stat: last month, one of our brands, MobileAL.com had over 100k minutes of video content consumed on Facebook. In one month…
MARCUS: We really just want reiterate that video is much easier than you are probably thinking. Once you have the epiphany that unscripted and low production value videos are both desirable and trackable, you’ll also realize they can be useful for more than just sales and marketing.
You will build more trust by starting with videos that provide value, and are not direct sales pitches to the viewer. Provide value, build your reputation in a market, then ask for the sale after you’ve earned it with your audience. We use video for customer support and training, how-to’s, and best practices with web maintenance applications.
RHEN: Well that wraps it up for this week guys. Thanks for tuning in. Please give this video a like and a share if you found it valuable. Hit that subscribe button on YouTube to stay up to date on the latest and greatest from your friends at Blue Fish.
MARCUS: Make sure to tune in next Monday. We have a really good show planned and you will not want to miss it!
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