One of the things we really love about digital is the way it can be measured. Whether you use a tool like Google Analytics for tracking the visitors on your site, or a more robust tool which brings in all of your website traffic, site performance, site audits, backlink tracking, keyword ranking, and other various performance metrics. We can help you cut through the complexities, and focus in on the things that are going to get you better results.
It has been written in millions of articles all over the web. Content is King. But what does that actually mean? And what do you do when the ideas for content stop flowing? Does your content address issues pertinent to your clients? Is it written for humans? These are all questions we can help answer. Plus we can use our creative forces to help you come up with ideas on what to write. And, using the analytics we put in place, we can tell you exactly what is resonating with your visitors so you can write more of the type of content they are engaging with.
People are getting more and more protective of their email address. Why should they trust you with their email address? What is in it for them? How do they know you are going to bring them any real value? We can kick your email strategy up a notch and help set up a Drip Marketing Campaign or a Marketing Automation sequence. These are powerful tools that can help sell your business while you sleep. They learn from your subscribers' behavior so you are providing content that your audience really wants.
When Martin, one of the firm's partners, contact us for help with their digital marketing their site was not working well for them at all. They did not even show up when searching for their targeted keywords. The site was not working for them. Our first step was to redo the site because the site is the foundation. We made sure to build in plenty of conversion points, including a lead magnet. We also worked with them to build a larger list of targeted keywords. We scoured the internet for listings that had incorrect information and within a couple of weeks they ranked on the first page results for their initial list of targeted keywords.