Optimizing Google My Business for Local SEO
Google My Business is the digital foundation of any local SEO (Search Engine Optimization) campaign. The increased visibility that Google has placed around Google Local listing results on mobile devices has meant that Google My Business (GMB) is essential for local SEO.
If you are searching from a mobile device you will notice in the photo below that ‘organic’ results are shown below the fold. The more prominent ‘local pack’ will receive 86% of the clicks according to Google—- with that being known, the on-page real estate presents huge opportunities for traffic.