Articles

We have a lot to say about ExpressionEngine Development, Website Design, Front-end Code, Digital Marketing, and more. Read through our articles and contact us if you have questions about something specific

ExpressionEngine Tutorial - Create a blog - Part 2: Channel Fields, Categories, Channels

Welcome back to the Blue Fish ExpressionEngine Tutorial - Create a blog series. Part 2 is all about creating custom fields, categories and channels. Creating channel fields, categories and a channel is pretty easy to do. To begin you’ll need to log in to your EE install and click Admin from the top nav. Hover over Channel Administration then click Channel Fields.

ExpressionEngine Tutorial - Create a blog - Part 1: Installation

Welcome to Part 1 of How to Create a Blog using ExpressionEngine. We are going to walk you through the basics of how we set up a very simple blog section here at Blue Fish. First thing is installing ExpressionEngine on your server. We will be using ExpressionEngine 3.5 for this install. We like to stay a version or two behind the current versions to allow any bugs to be squashed and add-ons are updated.

How to add a user to your Google Analytics Account

Blue Fish has written before on the benefits of Google Analytics. If you missed those articles you can read our Getting Started with Google Analytics & How to Remove Unwanted Traffic Sources from Google Analytics Reports articles. Being able to track the analytical data generated by this platform is priceless for marketers that know how to digest the information.

In this article we will discuss how to add users to your account in order to leverage the power of a team. You will want to give different levels of permission to different admins for different reasons. We will discuss how to do that as well.

Optimizing Google My Business for Local SEO

Google My Business is the digital foundation of any local SEO (Search Engine Optimization) campaign. The increased visibility that Google has placed around Google Local listing results on mobile devices has meant that Google My Business (GMB) is essential for local SEO.

If you are searching from a mobile device you will notice in the photo below that ‘organic’ results are shown below the fold. The more prominent ‘local pack’ will receive 86% of the clicks according to Google—- with that being known, the on-page real estate presents huge opportunities for traffic.

How to Keep Google Local SEO Rankings when you move locations

As a Local SEO Professional, the last thing I want to hear after working with a client to get their local business ranking, is that they are moving! In fact, it is the one thing that makes me cringe the most!

There are a ton of mistakes that can be made during this process. I’ve put together this step-by-step guide in the hope that you can avoid losing any of your traction.