We have a lot to say about ExpressionEngine Development, Website Design, Front-end Code, Digital Marketing, and more. Read through our articles and contact us if you have questions about something specific

10 Free Google Tools Every Business Owner Should Know

It goes without saying that if you own a business you should own a website. And if you own a website, the acronym SEO should definitely be on your radar.

SEO stands for Search Engine Optimization, and is the process of ranking your website within a search engine in an effort to get more traffic, and in turn sell more product or services. Whether you are an online entrepreneur or a brick and mortar store, everyone should at least have a basic understanding of what SEO is.

In this blog post, I will share 10 FREE tools that Google offers that can give you a leg up on your SEO Campaigns. The tools discussed here are not the popular ones like; Keyword Planner, Google Analytics, or the Search Console. Nope, none of them. Here we will talk about some not so well known tools that can give you a great advantage if used effectively.

How to Write Better RFPs

We recently received an RFP from an organization. I won’t bother naming names because their RFP is not unique in what needs to be discussed. And to be quite honest, I am just happy to have received the RFP. You never know, every once in awhile the RFP is actually worth responding to. But…

10 Things Every ExpressionEngine Developer Should Know

“Do they know what they are talking about?”

It doesn’t matter if it’s a plumber, surgeon or web developer - if you’re looking to farm out some work the first thing you worry about is finding someone who knows how to do the job.

Checking referrals can help by hearing what past customers have to say. Googling them can help - are they asking or answering more questions online? An in-person interview can help - do they seem confident in their abilities?

But what if they just talk a good game?

Is ExpressionEngine Good at SEO?

Chevy vs. Ford. Coke vs. Pepsi. David Lee vs. Sammy. In any group of enthusiasts there are classic debates that rage on year after year.

Content Management Systems (CMS) are no different. Any time the topic of “What CMS to Use?” comes up, enthusiasts of different products immediately start pitching in on why their favorite CMS would be a better choice. Often a given CMS is suggested because it’s “better at SEO” (SEO being Search Engine Optimization. Just in case you didn’t know).

Key Performance Indicators for Small Digital Agencies

This morning I attended a talk at the Mobile Chamber of Commerce given by Kenny Crow, Managing Partner of Crow, Shields, Bailey PC. They are a local CPA firm that work with a lot of small businessses in the Mobile area. Kenny’s talk was on Key Performance Indicators and using them to measure business growth. I’m hoping to get him on the podcast to talk about this a bit more, but I had some thoughts and wanted to share them with my fellow Small Agency Owners. Maybe this will even start a conversation that makes us all better.