I am pretty active in the business community where I live (Daphne, Alabama which is across the bay from Mobile). I'll often get questions for pointers from other business owners on things they can do to boost their online presence. Of course a top notch website is top of my list, but sometimes it is the simple stuff that costs us the most.
Some of you may be missing out on free advertising or free business and not even know it. Years ago Google integrated Google Local Business into their search results. Now, when you do a Google search for something like Restaurants 36527 you get a page that lists local businesses that fit that search criteria along with the organic search results.